IAW has been taking place in many towns and cities across the UK and since the year 2000, a theme has been chosen which highlights an issue which is of common concern across communities. This is because the main idea of IAW is to promote social cohesion rather than dwelling on differences.
During IAW many different community organisations get involved in activities that bring people together. It is a project that has received support from all major political parties with previous launches taking place in the Houses of Parliament and Mayor of London’s offices. IAW has also been supported and launched at other major cultural venues such as at the Shakespeare’s Globe theatre and the Royal Geographical Society in London.